Tackle your tailgate with williams

The only playmaker you need for your football gatherings this season

Let's Go It's Gameday Let's Go It's Gameday Let's Go It's Gameday Let's Go It's Gameday

Ready to score some major points at your next tailgate?

Score some major points at your next tailgate! From zesty rubs to savory blends, Williams has got everything you need to tackle your tailgate. Our unbeatable flavors are perfect for all your grilling, smoking, and tailgate favorites and the ultimate playmaker for your football gatherings. No matter what you're serving, we're the secret sauce you'll wish you had sooner.

Tackle your tailgate like a pro and find out what type of tailgater you are!

With just a few clicks based on your tailgate persona, we'll match you with the perfect Williams Seasoning for your gameday spread.

The
Endzone
Expert

Meet the Endzone Expert, the tailgater who knows how to bring bold, rich flavors to the game. You thrive on deep, hearty tastes that make a statement. Your gameday spread is all about big flavors and satisfying bites that leave everyone cheering for more. →

Chili Fan

Williams Original Chili Packet
The Endzone
Expert

The
Gridiron
Gourmet

Introducing the Gridiron Gourmet, the tailgater who loves vibrant, zesty flavors that bring excitement to the table. You're all about fresh, lively tastes that keep the energy high and the mood festive. Your gameday is all about creating a flavor-packed experience that keeps everyone satisfied. →

Taco Fan

Williams Original Taco Packet
The Gridiron
Gourmet

The
Gameday
Grillmaster

Say hello to the Gameday Grillmaster, the tailgater who excels with smoky, savory flavors that take the spotlight. You're a pro at delivering bold and tantalizing tastes that make your grill the star of the show. Your gameday spread is all about rich, robust flavors that capture the spirit of the game. →

Wings Fan

Williams Spicy Wings Packet
The Gameday
Grillmaster

Download the Tackle Your Tailgate Checklist!

Download our comprehensive tailgating checklist and the gameday-inspired recipes to make your tailgate the MVP of the season. Inside, you'll find a complete gear and supplies checklist along with tasty recipes for game day favorites. To get your free download, simply sign up for our newsletter to receive the latest updates, tips, and curated recipes and products. Once you're signed up, the checklist and recipes will be sent straight to your inbox.